What Our Salons Say

The Hair Care

Martin Coleman from MC2 in Warrington has re-engineered his entire approach to service and sales around La Biosthétique's concept and his 20% retail is still rising. Martin says

"La Biosthétique is a totally understandable holistic approach. It gives the staff such confidence and it can really transform the client's hair. It's really helped us stand apart from other salons in the area. Creating an individual scalp and haircare regime for a client shows that the stylist knows and understands which builds trust and credibility fast. The clients see the benefits so clearly for themselves because of their newly glossy, healthy hair."

The Colour

Sue Pickles, SP Hair Company in Bristol is a huge advocate and the ranges have helped her achieve an amazing 85% colour business for her salon.

"I started using the colour in my salon 11 years ago as I wanted something that was high quality and had incredible durability. The coverage, shine, condition and lasting results are all amazing and the formulas are particularly easy to work with which helps with training. The low ammonia means that skin reactions are almost unheard of and the reds and copper tones are right on trend and absolutely flying! The beautiful imagery provided by La Biosthétique helps to introduce colour into every conversation too."

The Skin Care and Make-up

Fran Shakespeare from Benessere in Bromsgrove has been retailing La Biosthétique skincare for 5 years.

"I am totally behind these products because I have seen them work first hand. They are incredibly gentle and I have clients with sensitive skin who use the entire range. When my customers see the difference it makes to their skin, they know they are making the best investment and I quite often have clients voluntarily recommending to others when they are in the salon. Make-up is a natural progression in the brand relationship with clients that use the skin care and it looks so great in the displays that everyone tries it out anyway."

The Total Concept Salon

In January 2011 Darryl Smith of Kerton Smith in Cardiff took the life changing decision to turn his business into a 'La Biosthétique Total Concept Salon'.

"I was looking for something different and dynamic and La Biosthétique ticked all the boxes. The training and the change in approach has been really intense but it's simply transformed our business. The diagnostic tests are very powerful because it shows the client how their assumptions about their skin, scalp and hair and what they need are usually wrong and then delivers all the right care and treatments to make a difference. It's changed our approach to everything from the way we consult and cut hair to the way we do business. I feel like I've just scratched the surface of potential and it's opened up a whole new world to me."